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When did people stop saying 'colour' 09:31 - Aug 18 with 5128 viewsthe_toff

And default to 'colourway'? Hear it everywhere now, what's wrong with saying 'colour'?

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When did people stop saying 'colour' on 09:33 - Aug 18 with 3366 viewsNthQldITFC

Oftentimes things like that really piss me.

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When did people stop saying 'colour' on 09:36 - Aug 18 with 3330 viewsKeno

I think it depends on what hugh the color is

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When did people stop saying 'colour' on 09:39 - Aug 18 with 3305 viewsNthQldITFC

When did people stop saying 'colour' on 09:36 - Aug 18 by Keno

I think it depends on what hugh the color is


Who?

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When did people stop saying 'colour' on 09:40 - Aug 18 with 3302 viewsDaninthecampo

Never ever heard of the word colourway! Clearly its not reached Spain!
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When did people stop saying 'colour' on 09:41 - Aug 18 with 3283 viewsGuthrum

When did people stop saying 'colour' on 09:40 - Aug 18 by Daninthecampo

Never ever heard of the word colourway! Clearly its not reached Spain!


Or south-west England, in my experience.

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When did people stop saying 'colour' on 09:53 - Aug 18 with 3231 viewsNW10_Tractor

The only time I have heard the term colourway is when talking about trainers. You see a pair of Nike Air VMs in pink and green and that “colourway” is nice.

But not heard it in general talk..

Where did you hear it and what was the conversation about?

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When did people stop saying 'colour' on 09:55 - Aug 18 with 3224 viewsDJR

When did people stop saying 'colour' on 09:40 - Aug 18 by Daninthecampo

Never ever heard of the word colourway! Clearly its not reached Spain!


Me neither. Apparently it means "any of a range of combinations of colours in which a style or design is available" and goes back as far as the 1940s, but it seems rather pretentious to me, as the following example indicates.

"Our sweater comes in two colourways".
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When did people stop saying 'colour' on 09:59 - Aug 18 with 3203 viewsthe_toff

When did people stop saying 'colour' on 09:53 - Aug 18 by NW10_Tractor

The only time I have heard the term colourway is when talking about trainers. You see a pair of Nike Air VMs in pink and green and that “colourway” is nice.

But not heard it in general talk..

Where did you hear it and what was the conversation about?


I'm hearing it a lot lately, been working with a marketing agency on some branding work and everything is 'colourway'. I kind of assumed it was when there was a range of colours in a pallet and it was referring to that, but doesn't appear to. Seems to just be used by them instead of colour.

Then I was watching a George Clarke thing last night and it was 'colourway on the walls'.
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When did people stop saying 'colour' on 10:10 - Aug 18 with 3169 viewsMeadowlark

Never heard "colourway!"
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When did people stop saying 'colour' on 10:15 - Aug 18 with 3160 viewsJimmyJazz

When did people stop saying 'colour' on 09:59 - Aug 18 by the_toff

I'm hearing it a lot lately, been working with a marketing agency on some branding work and everything is 'colourway'. I kind of assumed it was when there was a range of colours in a pallet and it was referring to that, but doesn't appear to. Seems to just be used by them instead of colour.

Then I was watching a George Clarke thing last night and it was 'colourway on the walls'.


'Marketing Agency' and 'pretentious' in the same thread, who'd have thought it?

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When did people stop saying 'colour' on 10:20 - Aug 18 with 3153 viewsJohnTy

When did people stop saying 'colour' on 10:15 - Aug 18 by JimmyJazz

'Marketing Agency' and 'pretentious' in the same thread, who'd have thought it?


There is a first time for everything. I don't recall hearing the word until today. It is of course an Americanism - colorway. It isn't on this list, but could be added.

https://www.pangea.global/blog/top-americanisms-the-british-find-annoying/
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When did people stop saying 'colour' on 10:24 - Aug 18 with 3142 viewsthe_toff

Seems I'm in the minority. Guess I'm tuned into it now, like when you get a new car and notice everyone on the road with the same one, or perhaps even in the same 'colourway'.

You'll all be noticing it now.
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When did people stop saying 'colour' on 10:25 - Aug 18 with 3135 viewsArnoldMoorhen

When did people stop saying 'colour' on 09:55 - Aug 18 by DJR

Me neither. Apparently it means "any of a range of combinations of colours in which a style or design is available" and goes back as far as the 1940s, but it seems rather pretentious to me, as the following example indicates.

"Our sweater comes in two colourways".


A range of sweaters in all royal blue, all scarlet, and all black, is a range of sweaters in three different colours.

A range of sweaters in royal blue with pale blue cuffs and neckline, scarlet with white cuffs and neckline, and black with grey cuffs and neckline, is a range of sweaters in three different colourways, each of two different colours.

So colourways means "a pattern or design comprising more than one colour", usually part of a range of the same design with different sets of colours used.

So colourway is an efficient way of reducing the number of words used to describe the options for a particular item.
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When did people stop saying 'colour' on 10:57 - Aug 18 with 3047 viewsRyorry

When did people stop saying 'colour' on 09:40 - Aug 18 by Daninthecampo

Never ever heard of the word colourway! Clearly its not reached Spain!


Or North Yorkshire.

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As noted below…. on 11:07 - Aug 18 with 3002 viewsBloots

….tends to be used in fashion and branding, particularly trainers.

Essentially it relates to more than one colour, so you couldn’t just say “colour” and also white trainers with blue stripes would be seen as a different “colour way” to blue trainers with white stripes so you couldn’t just say “colours”.

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When did people stop saying 'colour' on 11:07 - Aug 18 with 2998 viewsJimmyJazz

When did people stop saying 'colour' on 10:25 - Aug 18 by ArnoldMoorhen

A range of sweaters in all royal blue, all scarlet, and all black, is a range of sweaters in three different colours.

A range of sweaters in royal blue with pale blue cuffs and neckline, scarlet with white cuffs and neckline, and black with grey cuffs and neckline, is a range of sweaters in three different colourways, each of two different colours.

So colourways means "a pattern or design comprising more than one colour", usually part of a range of the same design with different sets of colours used.

So colourway is an efficient way of reducing the number of words used to describe the options for a particular item.


That scarlet one sounds nice, where can I get one?

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As noted below…. on 11:13 - Aug 18 with 2969 viewsRyorry

As noted below…. on 11:07 - Aug 18 by Bloots

….tends to be used in fashion and branding, particularly trainers.

Essentially it relates to more than one colour, so you couldn’t just say “colour” and also white trainers with blue stripes would be seen as a different “colour way” to blue trainers with white stripes so you couldn’t just say “colours”.

3 stripes for life ///


Nothing wrong with simply saying 'colours'' there, but guess that's much too simple, obvious & untrendy for them.

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When did people stop saying 'colour' on 11:14 - Aug 18 with 2960 viewsSwansea_Blue

What’s a colourway? Never heard of one.

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When did people stop saying 'colour' on 11:21 - Aug 18 with 2931 viewsEdwardStone

When did people stop saying 'colour' on 11:14 - Aug 18 by Swansea_Blue

What’s a colourway? Never heard of one.


Like a motorway

But for colours

Innit
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When did people stop saying 'colour' on 11:23 - Aug 18 with 2927 viewsSwansea_Blue

When did people stop saying 'colour' on 11:21 - Aug 18 by EdwardStone

Like a motorway

But for colours

Innit


Like a reverse apartheid thing?

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When did people stop saying 'colour' on 11:26 - Aug 18 with 2906 viewsGeoffSentence

When did people stop saying 'colour' on 09:55 - Aug 18 by DJR

Me neither. Apparently it means "any of a range of combinations of colours in which a style or design is available" and goes back as far as the 1940s, but it seems rather pretentious to me, as the following example indicates.

"Our sweater comes in two colourways".


same as pattern then.

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When did people stop saying 'colour' on 11:39 - Aug 18 with 2849 viewsIllinoisblue

Switched to saying color around 2004 🇺🇸

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When did people stop saying 'colour' on 11:53 - Aug 18 with 2814 viewswkj

When did people stop saying 'colour' on 09:40 - Aug 18 by Daninthecampo

Never ever heard of the word colourway! Clearly its not reached Spain!


First time I have ever heart of it either.

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When did people stop saying 'colour' on 11:56 - Aug 18 with 2807 viewsArnoldMoorhen

When did people stop saying 'colour' on 11:07 - Aug 18 by JimmyJazz

That scarlet one sounds nice, where can I get one?


On sale, get in quick!

https://poshmark.com/listing/Red-sweater-with-white-collar-cuff-5fbebb3cefd0e418
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When did people stop saying 'colour' on 12:14 - Aug 18 with 2785 viewsEdwardStone

When did people stop saying 'colour' on 11:23 - Aug 18 by Swansea_Blue

Like a reverse apartheid thing?


No reversing on a motorway.....

Never
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