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Strikers 13:10 - Feb 1 with 2185 viewsHipsterectomy

Reading the Sunderland forum re Moore, who was one of their main targets, they have a common belief on there that we are stockpiling strikers and are buying them all.

I’m not sure how they are all coming to that conclusion unless websites list players such as Chaplin, Aluko, Broadhead etc as strikers…

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Strikers on 13:14 - Feb 1 with 2037 viewsIPS_wich

To be fair, both Broadhead and Chaplin played as strikers before they joined us - and Broadhead was a striker at Sunderland.
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Strikers on 13:19 - Feb 1 with 1915 viewsBiGDonnie

Just spent some time reading this. Proper jealous ain't they. Tempted to create an account to thank them for the 6 points.

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Strikers on 13:21 - Feb 1 with 1853 viewsburnbudgiesburn

Apparently we'll go bust if we don't go up.

We've spent a total of £3m in the summer and £1.2 in this window on transfer fees. Sunderland must have shelled out more than that.
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Strikers on 13:25 - Feb 1 with 1723 viewsgordon

Strikers on 13:21 - Feb 1 by burnbudgiesburn

Apparently we'll go bust if we don't go up.

We've spent a total of £3m in the summer and £1.2 in this window on transfer fees. Sunderland must have shelled out more than that.


If we don't go up then as long as Davis stays fit and in form for the rest of the season there's no way we'll be able to keep him and he'll move on for minimum £15m but probably more, meaning we're totally fine financially and will be able to reinvest etc.
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Strikers on 13:25 - Feb 1 with 1686 viewsFrimleyBlue

Strikers on 13:21 - Feb 1 by burnbudgiesburn

Apparently we'll go bust if we don't go up.

We've spent a total of £3m in the summer and £1.2 in this window on transfer fees. Sunderland must have shelled out more than that.


We haven't even spent 1.2 on fee's this window, it works out at £300,000 per year for the next 4 seasons.

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Strikers on 13:41 - Feb 1 with 1467 viewsVegtablue

Strikers on 13:21 - Feb 1 by burnbudgiesburn

Apparently we'll go bust if we don't go up.

We've spent a total of £3m in the summer and £1.2 in this window on transfer fees. Sunderland must have shelled out more than that.


Someone's read our 21/22 accounts and assumed revenue has been fairly static since. We averaged 21.7K at home that season and were obviously in L1.

Solidarity payments and central income rewards in L1 amount to about £1.7M per club. In the Championship it's £9M. That's before TV money is considered. Gates are up 7K and we're charging more per seat. Merchandise profit has likely more than doubled. It's ill-informed guesswork by wishful thinkers. Fully expect we're close to FFP limits, without being in a position where we need to sell in order to balance the books.
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Strikers on 13:49 - Feb 1 with 1319 viewsIllinoisblue

Having just sold their best player for 100k they should probably sit this one out.

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Strikers on 13:50 - Feb 1 with 1304 viewsdavblue

Strikers on 13:41 - Feb 1 by Vegtablue

Someone's read our 21/22 accounts and assumed revenue has been fairly static since. We averaged 21.7K at home that season and were obviously in L1.

Solidarity payments and central income rewards in L1 amount to about £1.7M per club. In the Championship it's £9M. That's before TV money is considered. Gates are up 7K and we're charging more per seat. Merchandise profit has likely more than doubled. It's ill-informed guesswork by wishful thinkers. Fully expect we're close to FFP limits, without being in a position where we need to sell in order to balance the books.


wages will have also gone up for current players and the new signings also for balance.
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Strikers on 13:53 - Feb 1 with 1244 viewsVegtablue

Strikers on 13:50 - Feb 1 by davblue

wages will have also gone up for current players and the new signings also for balance.


For sure, which is why I believe we'll be close to the limits. Ashton and co. should be sacked on the spot if they'd allowed us to breach though. I can't see it and believe FFP adherence explains why it's been a slow window.
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Strikers on 13:59 - Feb 1 with 1104 viewsStewart27

Are we saying that in general they have less intelligence than Norwich as a fan base?
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Strikers on 14:33 - Feb 1 with 915 viewsdirtyboy

Strikers on 13:41 - Feb 1 by Vegtablue

Someone's read our 21/22 accounts and assumed revenue has been fairly static since. We averaged 21.7K at home that season and were obviously in L1.

Solidarity payments and central income rewards in L1 amount to about £1.7M per club. In the Championship it's £9M. That's before TV money is considered. Gates are up 7K and we're charging more per seat. Merchandise profit has likely more than doubled. It's ill-informed guesswork by wishful thinkers. Fully expect we're close to FFP limits, without being in a position where we need to sell in order to balance the books.


You'd imagine gate income for 22/23 was up around £1m+ (hard to tell with junior seats being very good value)

Champ money about £6m more, plus 'bits and bobs' we might be £8m better off in terms of income.

No idea what sponsorship etc might have improved by? There's a huge amount of guesswork.

Of course, attracting Champ level players will no doubt have had significant clauses on promotion, i'm sure promotion increases took care of 90% of that increase immediately.

Our scope won't be huge, plus we'll have more staff doing more stuff...

We must be sailing close to the wind.
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Strikers on 14:56 - Feb 1 with 827 viewsVegtablue

Strikers on 14:33 - Feb 1 by dirtyboy

You'd imagine gate income for 22/23 was up around £1m+ (hard to tell with junior seats being very good value)

Champ money about £6m more, plus 'bits and bobs' we might be £8m better off in terms of income.

No idea what sponsorship etc might have improved by? There's a huge amount of guesswork.

Of course, attracting Champ level players will no doubt have had significant clauses on promotion, i'm sure promotion increases took care of 90% of that increase immediately.

Our scope won't be huge, plus we'll have more staff doing more stuff...

We must be sailing close to the wind.


Loads of guesswork as you say. Think income should have jumped by more than £8M when this season is over, given PL and FL payments alone amount to an increase of over £7M. Unless figures have changed?

I've firmly believed we're prepared to spend all we're allowed to for a long time, which would see us on course for losses of £34-39M in the accountancy period June 2021 - June 2024. Something has gone seriously wrong if we're set to lose £39-44M and we'd pay for that breach in due course, but I really don't believe that's the case. We seem too professional an outfit to be following the footsteps of Wednesday or Derby.
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