Town new home and away kits, which were launched on Saturday morning, have become the fastest-selling in the club’s history with more than £11,000 already raised for the Darby Rimmer MND Foundation.

The Blues sold in excess of 6,500 in the first day of sale, double the record set a year ago.

That figure has now climbed to more than 8,000, 5,500 home shirts and 2,500 away.

Town are donating £2 from every home shirt sold in July to the Darby Rimmer MND Foundation, the charity supported by Blues legend Marcus Stewart, who revealed last year that he is battling the disease and who featured in the club’s promotional video and photos.

The first-team wore the new home strip in the pre-season friendly at Felixstowe & Walton United on Saturday afternoon.

“I pulled up at Felixstowe and was amazed by how many people were already wearing the new kits, which had only gone on sale a few hours earlier,” CEO Mark Ashton told the club website.

“We’re working in partnership with Marcus and his wife Louise, who were both so supportive as part of the launch, and we as a club want to support him and the charity he is working with.

“Two pounds from every home kit we sell in July will be going to the Darby Rimmer MND Foundation, so I’d ask fans to get along, buy the kit and remember we are supporting Marcus.

“Sales have flown and we’re so grateful to the fans who have gone out and bought the new shirts.”

Photo: Matchday Images

Europablue added 19:41 - Jul 3 Jugsy I don't like the idea of voting for the kit because it signals that the people designing the kit don't have a clear vision. I think Umbro are doing a great job because they only have one kit that they decided on.
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d77sgw added 21:01 - Jul 3 Ignoring the shirts, is there any reason why in all our recent launches the players a pictured in the dark, looking as though they're about to mug you?!?
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TheLoveOfWisdom added 22:33 - Jul 3 Meeh.. we could wear potato sacks for all i care, long as we go up. Nobodys forcing you lot to buy a shirt. Rather have a nice meal out to be fair
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superblues9 added 22:58 - Jul 3 Is there any link between the shirts being very similar to the promotion season in 2000? Very similar home kit and same colour away? Not a bad thing at all just wondered if was behind the thinking at all?
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Jugsy added 23:15 - Jul 3 Europablue - not sure where you get that. Could be four designers, each with their own vision, submitting a kit design for us to vote on. And if you think Umbro only produce one design during the process, you'd be mistaken. They would have been plenty of designs before deciding on this, we just don't get to see them. I'm just reminiscing about a time when we used to.
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Europablue added 01:17 - Jul 4 Jugsy Obviously Umbro have multiple designs over the course of the whole design process, but they would only have one design brief. I'm not denying that in a way it was fun to have a vote on the strip, I just don't think that truly great creations are made by committee. I'd love to hear what the people behind the scenes say. Maybe, it's just not a good use of resources to develop multiple designs, or maybe if 4 designs are revealed, people don't buy the shirt if their favourite wasn't picked or consumers sense indecisiveness in the manufacturer not presenting the only option confidently.

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TimmyH added 10:30 - Jul 4 I think this is an indication of the upwards trajectory of the club at the moment plus a large new generation of fans...keep it going!!
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gosblue added 11:46 - Jul 4 Two things I like about it 1) it's blue 2) it appears to be a nod towards club legend Marcus Stewart. Classy Ipswich once again
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tempzzzz added 13:19 - Jul 4 I wasn't keen on the new home shirt at first sight (I think it put me off cos of the collar, collars get dog eared and have to be ironed, I don't iron anything haha). I tried it on in store however and it is much nicer once it's on, I still preferred the away though. The only annoying thing is I opted for Team Card points on the covid refund and they haven't gone on yet. Previous seasons I'd opted for money off season ticket but as I was ordering the new shirts each season I thought might as well go for the points and reduce the hit on my credit card. I've ended up buying the away one and will wait until season tickets released and points added to buy the home one. Just not sure why it takes that long to allocate the points, people are already getting discount on their DD for season tickets.

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Henz10 added 14:30 - Jul 4 I think the home shirt would look better if the collar was white I like the retro feel and the nod to our promotion season however prefer the away shirt think it's much better. Have had good dutch players and Bobby is loved in Holland so I like the orange touch I think the club should keep the home short for two seasons instead of trying to get as much money as possible each year. I know every club does it and they need to make money from merchandise, however it leaves a sour taste. Will buy the away shirt as an exception this year because it's so good COYB

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Bluespeed225 added 15:43 - Jul 4 I'm still waiting for the first day of the 72-3 season shirt to come out!
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Jugsy added 17:10 - Jul 4 Europablue - they absolutely will have produced prototypes of designs and created a few to be considered before finalising the final version. No resources wasted. As for fans not buying a shirt if they didn't vote for it, I'd suggest that would be the same outcome if fans don't like the single version they're presented with. In reality, that volume of fans is never vast enough to impact sales. Also, check out wisdom of the crowd theory, I'd suggest it applies here. Again, I'm only reminiscing about a time long since past. Clearly you don't miss voting on the kit options in the newspaper.

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765765 added 20:35 - Jul 4 Just loving the way this club is run now.
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Monkey_Blue added 20:58 - Jul 4 Liked the home shirt as soon as I saw it. The away shirt is orange and so you can't go too far wrong in my opinion. The better news is the money going to the DarbyRimmer charity. Well done the club.
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