Ed Sheeran is to continue his shirt sponsorship of the Blues into a third season.

The Framlingham-based pop star has sponsored the men’s and women’s first-team shirts for the last two seasons and one of his logos will again feature in 2023/24.

“I am thrilled to be sponsoring the club again,” Sheeran, who is currently on tour in the US, told the club site. “I have said before that the football club, and the community, means a lot to me. Hopefully I’ll make it to Portman Road again soon!

“It was great to be involved with the third kit design this year, and I am already looking forward to next season.”

Blues CEO Mark Ashton added: “Once again we are delighted that Ed has agreed his sponsorship of the men’s and women’s first-team shirts.

“Ed has shown his passion and commitment to the club and the wider community. We cannot wait to continue working with him and enhance our relationship.”

Last season Town sold more home shirts than at any time for 15 years with that total beaten in four months this time around.

The Blues are set to wear the blackout kit designed in conjunction with Sheeran, the club’s fastest selling shirt with 11,000 having been purchased in six weeks, when they take on Derby at Portman Road in front of the live Sky cameras this evening (KO 8pm).

Photo: ITFC

benfromkent added 11:02 - Oct 21 Excellent news. I Like Ed's passion and commitment to ITFC, it gives us some great PR and exposure, and most of all I like the fact we don't have some generic/weird gambling company on our shirts like half the other teams! Than you Ed for your support!
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itsonlyme added 11:41 - Oct 21 Brilliant news! Gets our name out there worldwide!
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Edmundo added 11:47 - Oct 21 Like it or loathe it, footy is business and we are Premiership with our commercial angle: the Ed Sheeran tie-in is a gift we should all be grateful for.
12

Bazza8564 added 12:02 - Oct 21 Great that we have ES sponsoring us. The true value of that will probably be overseas in time, once we get where we belong. T
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Lightningboy added 12:20 - Oct 21 Excellent news - But please no more potching with what gets worn at Home. The B in COYB stands for Blues Not Blacks. 👌🏻💙
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handslikeplates added 12:22 - Oct 21 This is great news, helps the continuing rise of our great club! COYB
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algarvefan added 12:31 - Oct 21 Excellent news, thank you Ed, you are a proper supporter too. Long may your involvement continue.
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RegencyBlue added 12:58 - Oct 21 Can't buy publicity like this. Cheers Ed!
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