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They’ve done it for years because they have to. A lifetime’s membership at Reading costs £5 and gets you £5 off all match tickets so every home fan gets the discount. Football league rules state the following:
‘where the Home Club provides a paid membership scheme for Home supporters that provides discount on match tickets, that discount must be made available on a similar basis to supporters of the visiting Club, unless the discount provided is proportionate to the price paid for the membership.
Guidance
By similar basis we mean that the discounts should be offered to season ticket holders and (where applicable) members of the visiting Club membership scheme.
The basis on which proportionality is applied to the discount given on match tickets against the cost of membership is calculated by working out how many matches a supporter would need to attend to recoup the cost of the membership. On this basis the League considers a minimum attendance of 3 matches to be reasonable. For example if the cost of membership is £6 and the supporter receives £2 discount on the price of a match ticket, this would be deemed proportionate, however, if the supporter receives a £3 discount on the price of a match ticket, this would not be deemed proportionate.’
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